Perfume Advertising Adaptation Essay Example | Topics and Well Written Essays - 500 words

Perfume Advertising Adaptation - Essay Example Beauty has taken many forms, the perceivers describe it as cute, elegant, sexy etc, and they try to relate it with the person’s lifestyles and personalities. If the product’s image is associated with the model’s beauty type then the message would be consistent in the perceivers mind and it shall enhance the acceptance of the advertisement. The article also describes that the editor while considering a model for its product studies nineteen different properties of beauty and its significant impact on the mind of the perceivers. Successful models despite blessed with beauty, they try to be more different with respect to the quality personified. It is the critical process for the advertisers in shaping the product is positioning strategy and communicating effectively. In 2009, a study by Dr. Khanfar explored the impact of culture on TV advertising behavior in GCC countries. In this published report, the author suggested that globalization and internationalization has a direct influence on the marketing activities of organizations. Marketing activities have become highly complex and companies are increaingly involved in gaining knowledge and understanding ways how cultures restrict ways in which they can advertise their businesses, products, and services. The dynamics of the market place demand companies to understand the impact of continuously evolving culture within one country or a group of countries. Over the years, GCC countries have experienced greater economic activity and individuals from broader cultural backgrounds have settled in these countries. In GCC countries, adveritising through TV is considered an important medium for marketing communication dvertising. Drawing from a detailed literature review on strategic choices the study cond ucted a research based on the positivistic paradigm and deductive approach and

Wal Mart Corporation Case Study Example | Topics and Well Written Essays - 500 words

Wal Mart Corporation - Case Study Example The first Wal-Mart store was opened in 1962, known as the Wal-Mart Discount City. Within five years twenty four more outlets were opened in the state of Arkansas touching $12.6 million in turnover. The company forayed outside the state of Arkansas for the first time in 1968 with the launch of its stores in Sikeston, Missouri and Clairemore in Oklahoma. By 1975, the company had established it's presence in most part of country, with 125 stores across different states, with a sales turnover of $340.3 million and 7500 employees. 1(Wikipedia) The company is now one of the world's top retailers. Mainly driving its growth were its diversification strategies(Wal-Mart Super centers and Neighborhood Markets),international operations and membership warehouse clubs(Sam's Club).As of June 30th 2007,the Company had a network of 1,039 Wal-Mart discount stores,2,337 Supercentres,585 Sam's Clubs and 121 Neighborhood Markets in the United States-a total of 4,082 outlets. The Company's global operations include-15 units in Argentinia,298 units in Brazil,290 units in Canada, a presence of 83 Wal-Mart units and101 Trust-Mart units in China.